Hello internet! We’re Up All Day Creative and today we would like to discuss Brands, and how well you know or don’t know your own. If we were to ask you right now if you have a style guide for your brand? Or, can you send us vector artwork for you logo? Or, what’s your brand’s font or PMS colors? Would you know? And, if you do know these things do you have all the tools necessary to convey and maintain all of that information?
As people who appreciate good design, and understand first-hand the amount of time and love that goes into creating an identity for a company or even an event, it’s really grinds our gears when companies don’t take care of, or maintain their brand. A consistent brand is soooo important, it’s how you portray yourself to the public, it should tell YOUR story, in YOUR voice, and you should know and love everything about it. You should have a style guide (aka, a brand guide, or a brand bible) to share with vendors you work with so they too understand your brand and how it should work. You should have all of the necessary file formats of your logo and all other creative elements that go along with it. You should know your fonts and how they should be used in a headline, or body copy. You should have preferred imagery that matches with your identity. You should know the PMS colors of your brand, your CMYK make-up, and even your hex colors for the web. You should know that if you want to get something embroidered, or even tattooed, you will need the vector artwork. (what is vector artwork you ask? Gabriel will tell you right here) Your brand should always be consistent and recognizable, whether it’s on the web, in an ad, on a billboard, or even in an email, and a style guide will go a long way in helping with that.
These are just some of the basics and what we request whenever we need to work with a new client. There are many other things you should know (and love) about your brand, and we’ll hopefully help provide you some useful information with these posts. Feel free to reach out and contact us with any questions or feedback. This is something we’re very passionate about and are always available to chat.