George Rogers head of marketing strategy
George Rogers brings over 20 years of Casino Marketing and Business Strategy experience to Up All Day Creative Solutions. Throughout his professional career, he has lead marketing divisions in major gaming destinations such as Las Vegas, Connecticut, Lake Tahoe, Laughlin, and Atlantic City. He started his career at Caesars Entertainment in the Casino Credit Department at Bally’s Park Place, and led various departments which included heading up the Corporate Business Intelligence Division. He has led the Strategic Marketing Departments for Venetian Hotel Casino, as well as Foxwoods and MGM Grand at Foxwoods, and has served as a Vice President of Marketing in local and destination markets for such properties as River Palms Laughlin, Montbleu Lake Tahoe, Horizon Lake Tahoe, Westin Casuarina Las Vegas, Tropicana Atlantic City and Tropicana Las Vegas.
George has also opened and rebranded numerous successful properties that include Bally’s Paris, MontBleu Lake Tahoe, and MGM Grand at Foxwoods. He has launched and re-launched numerous player card programs for Caesars Entertainment, Venetian, Foxwoods and Tropicana Las Vegas; always looking to find the optimal blend of marketing technology and investment, while also understanding the importance of the customer’s comprehension of the benefits.
He is an expert in strategic marketing of casino properties. Finding the perfect fit for the property and marketing team’s assets, and what the customer desires, is what drives the highest revenue. Most recently George created, developed, and over-saw a casino alliance incentive program that brought together 32 distinct non-affiliated individual properties in highly competitive markets and created a virtual company that drove revenue share and brand marketing awareness to hundreds of thousands of alliance customers without driving up marketing costs.
George’s mantra is that experience and passion for the industry always leads to increased revenue. His extensive cross-departmental experience and knowledge, as well as his friendly persona, is always a great addition to any project.